Privacy policy
Last updated: May 11, 2026
VitaZura operates this store and website, including all related information, content, features, tools, products, and services, to provide you, as a customer, with a personalized shopping experience (the "Services"). VitaZura is a Shopify-powered store, which enables us to deliver the Services. This Privacy Policy describes how we collect, use, and disclose your personal information when you access or use the Services, make a purchase or other transaction, or communicate with us by any other means. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy prevails with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By accessing and using our Services, you acknowledge that you have read this Privacy Policy and understand the terms under which your information is collected, used, and disclosed.
Personal Information We Collect or Process
When we use the term "personal information," we refer to information that identifies you or can reasonably be linked to you or another individual. Personal information does not include information collected anonymously or rendered non-identifiable. Depending on how you interact with the Services, your location, and to the extent permitted or required by applicable law, we may collect or process the following categories of personal information:
- Contact details, including your name, address, billing address, shipping address, phone number, and email address.
- Financial information, including credit card, debit card, and bank account numbers, payment card details, bank account information, transaction details, payment method, payment confirmation, and other payment details.
- Account information, including your username, password, security questions, preferences, and settings.
- Transaction information, including items you view, place in your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your past transactions.
- Your communications with us, including information contained in messages you send us, such as customer service inquiries.
- Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.
- Usage information, including information about how and when you access or interact with the Services.
Sources of Personal Information
We may collect personal information from the following sources:
- Directly from you, including when you create an account, access or use the Services, communicate with us, or otherwise provide us with your personal information.
- Automatically through the Services, including from your device when you use our products or services or access our websites, and through the use of cookies and similar technologies.
- From our service providers, including when we engage them to implement certain technologies and when they collect or process your personal information on our behalf.
- From our partners or other third parties.
How We Use Your Personal Information
Depending on how you interact with us or the Services you use, we may use your personal information for the following purposes:
- Providing, tailoring, and improving the Services. We use your personal information to deliver the Services, including processing payments and orders, remembering your preferences, sending account-related notifications, managing returns and exchanges, enabling product reviews, and creating a personalized shopping experience such as recommending products based on your purchases.
- Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending you marketing, advertising, and promotional communications by email, SMS, or postal mail, and showing you online ads based on items you have purchased or added to your cart, as well as your other activity on the Services.
- Security and fraud prevention. We use your personal information to authenticate your account, provide a secure checkout experience, detect and investigate fraudulent or malicious activity, and protect the safety of our services and users.
- Communicating with you. We use your personal information to provide customer service, respond to your inquiries, and maintain our business relationship with you.
- Legal reasons. We use your personal information to comply with applicable law, respond to valid legal proceedings, enforce our terms and policies, and investigate potential violations.
How We Disclose Personal Information
We may disclose your personal information to third parties for legitimate reasons, including:
- Shopify and service providers that support our operations (e.g., IT management, payment processing, data analytics, customer service, cloud storage, fulfillment, and shipping).
- Business and marketing partners to deliver marketing services and targeted advertising, including personalized advertising based on your online activity across merchants and websites.
- At your direction or with your consent, such as when shipping products to you or through your use of social media widgets or login integrations.
- Our affiliates or entities within our corporate group.
- In connection with a business transaction such as a merger or bankruptcy, to comply with legal obligations, enforce applicable terms and policies, or protect our rights and the rights of our users or third parties.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve them. Information you submit through the Services will be shared with Shopify and with third parties that may be located in countries other than your own. Shopify may also use personal information collected from your interactions with our store, other merchants, and Shopify itself to provide enhanced features. For more information on how Shopify uses your personal information and the rights available to you, please review Shopify's Consumer Privacy Policy. Depending on your location, you may also exercise certain rights via Shopify's Privacy Portal.
Third-Party Websites and Links
The Services may include links to websites or online platforms operated by third parties. We recommend reviewing their privacy and security policies before providing any information. We are not responsible for the privacy or security of those sites. Information you share in public or semi-public spaces, including on third-party social media platforms, may be visible to other users without restriction.
Children's Data
The Services are not intended for use by children, and we do not knowingly collect personal information from minors under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the details below to request its deletion. As of the effective date of this Privacy Policy, we are not aware of sharing or selling personal information of individuals under 16 years of age.
Security and Retention of Your Information
No security measure is perfect or infallible, and we cannot guarantee absolute security. We recommend that you avoid sending us sensitive or confidential information through unsecured channels. The length of time we retain your personal information depends on factors such as the need to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce applicable agreements or policies.
Your Rights and Choices
Depending on your location, you may have some or all of the following rights regarding your personal information:
- Right of access/right to information: You may request access to the personal information we hold about you.
- Right to erasure: You may request the deletion of your personal information.
- Right to rectification: You may request correction of inaccurate personal information.
- Right to portability: You may request a copy of your personal information and, in certain circumstances, its transfer to a third party.
- Communication preference management: You may opt out of promotional emails at any time using the unsubscribe link included in our emails. We may still send you non-promotional emails, such as those related to your account or orders.
You may exercise these rights through the designated areas of the Services or by contacting us at the details below. We will not penalize you for exercising any of these rights. We may need to verify your identity before processing your request. You may also designate an authorized agent to submit requests on your behalf, subject to verification requirements.
Complaints
If you wish to file a complaint about how we handle your personal information, please contact us using the details below. Depending on your location, you may also have the right to file a complaint with your local data protection authority.
International Transfers
Your personal information may be transferred to, stored in, and processed in countries other than your country of residence. Where transfers occur outside the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses, or equivalent instruments issued by the competent UK authority, unless the transfer is to a country recognized as providing an adequate level of protection.
Changes to This Privacy Policy
We may update this Privacy Policy at any time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide notice as required by applicable law.
Contact Us
If you have questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please email us at boutiquevitazura@gmail.com.